Kar’s Nuts

Pioneers without awareness.

Logo, packaging, and activation was updated for a beloved brand providing snacks since 1933! The brand was elevated by leveraging it’s longevity, credit it’s Sweet & Salty invention, and telling it’s amazing story to an audience eager to be even more loyal. Inspired by it’s inception roasting snacks for Tiger Stadium in Detroit, baseball, hometown pride, and Americana dominates the packaging and brand. Oversized logo and product windows scream on shelf, “home” and “away” colorways dictate mixed or single nut products, and heritage-driven messaging make these packages hard to miss. Off-pack expressions of the brand is only blue and white and heavily inspired by American manufacturing and 1940’s nostalgia.

WHAT I DID

Brand Identity – Package Design – System Design – Brand Activation – Brand Guide
Retail Voodoo

Packaging system across multiple forms and sizes have oversized branding, color navigation, and “product tickets” for easy shopability. Packaging has a matte finish with glossy pinstripes on both “home” (mixed) and “away” (single) colorways. Large windows show product for extra taste appeal.

Box designs have branding on every corner to assure visibility for every shelving situation.

Single serve packs are adjusted so product navigation is top of pack for legibility in C-Store racks or display shippers.

Baseball and service station inspired merchandise uses Kar's Blue as the master brand color.

Brand messaging typography and templates were created and inspired by old baseball cards and machinery badging. Messaging is direct and a little snarky.