With a shared passion for tea, Oprah Winfrey and Teavana’s lead Teaologists personally developed a distinctive chai for Starbucks and Teavana locations which included packaged tea, gift sets, and drink wear. I developed the second iteration of the line’s packaging and gift set working with packaging engineers and drink wear manufacturing to create a box-opening experience. Gold foil, embossed printing, and formed foam inserts were used for final printing finishes.
Package Design – System Design – Packaging Structure
Starbucks