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Teavana Oprah Chai

With a shared passion for tea, Oprah Winfrey and Teavana’s lead Teaologists personally developed a distinctive chai for Starbucks and Teavana locations which included packaged tea, gift sets, and drink wear. I developed the second iteration of the line’s packaging and gift set working with packaging engineers and drink wear manufacturing to create a box-opening experience. Gold foil, embossed printing, and formed foam inserts were used for final printing finishes.

Disciplines: Packaging Design, System Thinking, Packaging Architecture

Starbucks