Peeled Snacks

Brand first, the rest will design itself.

A pioneer in healthy on-the-go snacking, Peeled Snacks reached out for a strategic packaging update that cleaned up brand confusion and elevated it’s many accolades.  Establishing a clear brand was the first step and accomplished by rearranging misleading hierarchy and refreshing the brand mark.  Product navigation was reimagined and renamed for usability and flexibility for future forms and sizes.  The rest of the packaging received an icon system, updated photography, improved color system, and kept the fun promise of healthy snacking.