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Julie’s Organic Ice Cream

Working with a team, I helped developed new logo, packaging, and photo art direction for Julie’s Organic Ice Cream. Using strategy, a targeted direction transformed an unnoticeable option in the frozen aisle to a super indulgent and portion controlled treat. Flavor navigation, crave-worthy photography, and lid color product navigation were key improvements to shopability and attraction.

Disciplines: Package Design, System Thinking, Photo Art Direction

Retail Voodoo