I was first hired to develop design iterations for testing and in the process I proposed an alternative concept that ended up being the brand direction for this innovative single serve drink mixer company. Craftstirs was built on the strategy of on-the-go single serve convenience but I felt the additional energy of a speakeasy bar would help build a sense of connection to the products and tell the story of developing recipes with curated mixologists.
Using soft blacks, stone textures, and gold contrasted with bright, poppy colors full of flavor expectations creates the brand visuals of Craftstirs. A look that can go either marble or stone, the flexibility of the brand system is created with key graphic elements to maintain a consistent brand language. A brand guide was created to guide strategy and application rules as well as sales sheets, business papers, sample kits, and digital presentation templates.