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Alden’s Organic Ice Cream

The first organic ice cream made at-scale is a significant claim, but a narrow pipeline and small awareness challenged a rebrand. Collaborating with a team, we made sure the product was getting credit for being organic, create nostalgia and evoke comfort through color, typography, simplicity, and clear messaging. I helped develop a new logo, packaging, photo art direction, and a food truck display for trade shows.

Disciplines: Package Design, System Thinking, Photo Art Direction, Trade Show

Retail Voodoo